Marshall McLuhan


  1. “Advertising was the greatest art form of the 20th century.”
  2. “We become what we behold. We shape our tools, and thereafter our tools shape us.”
  3. “Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America—not the battlefields of Vietnam.”
  4. “You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.”


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